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How Comptus Expanded Globally: Insights from President Andrew White

comptus podcast

Comptus, as one of the trusted manufacturers of environmental sensors, has successfully expanded into international markets, with its products now reaching over 26 countries. In a recent Export Stories podcast, Andrew White, the president of Comptus, shared his journey of growing the company’s export business and the steps that led to global success.

From Local to Global: The Early Days of Comptus

When Andrew White acquired Comptus in 2012, only a small fraction of the company’s revenue came from international sales. Recognizing the untapped potential, he quickly realized that expanding Comptus’ footprint beyond the U.S. would be critical for growth. White saw the opportunity for their instruments to measure weather, such as wind speed sensors and temperature monitors, in various global industries, especially renewable energy and environmental research.

Leveraging Government Support for Exporting

A key turning point in Comptus’ export journey came when White connected with the U.S. Commercial Service and the New Hampshire International Trade Resource Center. These organizations provided vital resources, including market insights, trade opportunities, and financial support through the STEP (State Trade Expansion Program). These efforts allowed Comptus to participate in international trade shows and develop marketing materials tailored for global audiences.

Expanding into New Markets

With strategic planning and government support, Comptus has expanded into key international markets, including China, India, and Europe. Today, over 26 countries utilize Comptus’ industrial environmental sensors, with Asia being one of its largest regions. By attending international trade shows and meeting clients face-to-face, Comptus built strong, trusting relationships, which paved the way for long-term partnerships.

The Importance of Building Trust in Exporting

Andrew White emphasizes that exporting is about more than selling products—it’s about creating relationships. Building trust and understanding cultural nuances have been critical factors in Comptus’ international success. White shared stories from his travels, illustrating how face-to-face client meetings helped cement strong business partnerships.

By prioritizing personal connections, Comptus has grown its brand recognition and gained the trust of global partners, resulting in repeat business and inquiries from new markets.

Challenges and Lessons Learned

Like any business entering global markets, Comptus has faced challenges, including navigating different regulations and protecting intellectual property (IP). White highlighted the importance of using services like the U.S. Commercial Service, which offers tools to assess potential clients and ensures businesses deal with legitimate partners. This has been a valuable resource in helping Comptus manage risks and operate confidently in new regions.

Comptus’ Key Products and Global Impact

Comptus offers a wide range of weather-measuring instruments that serve various industries globally, including:

  • Wind speed and direction sensors
  • Temperature and humidity monitors
  • Barometric pressure instruments

These outdoor environmental sensors are critical in industries like renewable energy, where precise weather data helps wind farms operate efficiently. Comptus also provides building automation and environmental research solutions, assisting companies in monitoring their environments and optimizing safety and efficiency.

Looking Ahead: The Future of Comptus

With a strong global presence and a commitment to delivering high-quality industrial environmental sensors, Comptus is poised for further growth in the coming years. Our products remain crucial in industries such as renewable energy, building automation, and environmental research worldwide.

Andrew White’s advice for businesses considering exporting is simple: “Go for it.” Even small companies can succeed internationally with the right resources, determination, and focus on building relationships.

Listen to the full podcast episode with Andrew White here.

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